Toy Fair in Nuremberg from 28.01. to 03.02.. Orders from 27.01 will only be shipped again from 03.02.!

About us

Discover the story of UNIRING and Uni-Toys: Your specialist for premium plush toys crafted with love since 1985

Heritage Meets Innovation – the Uni-Toys Story

Passionate About Creating Cuddly Companions
What began as a vision in 1985 has evolved into a continuing success story. UNIRING Im- und Export GmbH was founded with a clear mission: to create premium plush toys that capture the hearts of children and adults alike.

From day one, uncompromising quality and meticulous attention to detail have been our guiding principles. These values laid the foundation for Uni-Toys’ enduring success. 

Today, Uni-Toys is primarily a trusted partner for retailers, excelling in custom promotional items while maintaining a direct-to-consumer online presence.

Our diverse range spans from classic stuffed animals to XXL plush toys and accessories, offering the perfect choice for every play and gifting occasion.

Sustainable Play Included
Environmental responsibility and sustainability are close to our hearts. All Uni-Toys plush toys feature 100% recycled filling materials. Our Eco Line collection goes further, with outer materials also made from recycled content.

Where Tradition Meets Modern Excellence
As a family business based in Hennef/Sieg, Germany, we blend traditional craftsmanship with cutting-edge manufacturing techniques. This unique combination allows us to create lifelike, detailed plush toys that meet the highest quality standards. Each piece undergoes multiple quality checks before leaving our facility.

Committed to Quality
In select production facilities across China and Indonesia, our distinctive plush toys are created under rigorous quality control. We exclusively use premium acrylic fabrics – the same high-grade materials used in luxury faux fur production. This combination of superior materials and precise craftsmanship makes every Uni-Toys plush toy truly special.

A Milestone in Our Journey
The Uni-Toys brand registration in 1991 marked a clear commitment to independence and quality. Since then, the Uni-Toys name has stood firmly for innovation, creativity, and excellence in the toy industry.

Our Vision
After roughly four decades, we remain true to our original vision: creating premium, lovingly designed plush toys that enchant and bring lasting joy. As a guarantor of exceptional stuffed animals, we continuously work to fulfill this vision and evolve our products.